One of the features we’re most proud of at http://www.afriendofafriend.com/ is the ability for members to endorse each other.
What seems like quite a small gesture is actually a great way to let friends do the talking or, if you’re an ‘attached’ matchmaker, to help your single friends out.
Endorsements count because each recommendation left or received (by singles) gets added as a ‘star’ to that members profile. This shows others that, as a single, you are who you say you are. For matchmakers it shows that you’re someone who has taken the time to help out a friend.
So if you’re enjoying our different approach to social dating then get your friends involved and see how you can have some fun helping each other out!
Tuesday, 29 July 2008
Wednesday, 4 June 2008
Peter Gabriel is a clever guy
We like Peter Gabriel. Genesis, successful solo artist and more recently a big player in the advancement of online technology (any of you still awake please read on as I do have an interesting point to make. Honest :-)).
In a recent interview with the bearded musical maestro here he quotes a computer scientist called Bill Joy who once said “The first wave is freedom of choice and the second wave is freedom from choice”. Gabriel is currently behind a clever online service called The Filter which, with input from you and your friends, learns what to recommend across all digital media (film, music and books etc.). It effectively filters media so that you get content more relevant to you and your interests.
AFriendOfAFriend.com is based on a similar principal. We let our members create their own ‘people filter’, their private dating network consisting of their single and attached friends. This serves to provide a natural quality control (or filter) when singles are looking for a fun date or someone they would consider being in a relationship with. Friends help each other out by matchmaking and endorsing friends in their private networks.
AFriendOfAFriend.com is based on a similar principal. We let our members create their own ‘people filter’, their private dating network consisting of their single and attached friends. This serves to provide a natural quality control (or filter) when singles are looking for a fun date or someone they would consider being in a relationship with. Friends help each other out by matchmaking and endorsing friends in their private networks.
Put simply our team believe that a private dating network is something that all friends can benefit from if they get involved!
Wednesday, 21 May 2008
We love Social Dating!
Today we launched some exciting new features and improvements to help singles and their matchmaking friends have more fun at AFOAF.com.
It’s been several months since we first went live and we’ve had fantastic support from all of our members. Thanks to your feedback and suggestions we realised pretty quickly that we could do things much better.
Friend Feedback, Go!Social and our A Friend Of A Friend Feed are just a few of the great new additions that we're adding to the UK's first Social Dating community.
Have a look around and let me know what you think. If you like what you see then be sure to get your friends involved in our social dating phenomenon!
In the meantime we’re always keen to meet our members so let us know if you’re ever in the East London area and we’ll stick the kettle on.
Tuesday, 6 May 2008
Is it magic?
Some people register on one dating site only to find themselves appearing on another.
Don’t worry it’s not something that we do here at AFOAF.com but ‘niche’ dating sites are increasingly common. These sites frequently focus on serving certain age, industry or geographical markets.
The reality is that in some instances once a customer has signed up to one site their profile is added to a database that is shared by lots of niche dating companies. This means that if you register as being from Manchester and another dating site starts to focus on Manchester singles – you might make a star appearance on the new site as well as the one that you originally signed up to! The database of consumers and technology is run by one big company and the niche players dip into the database to ‘populate’ their sites quickly.
It’s an interesting way of doing things. It means that consumers get to browse a lot of people very quickly. It also means that these niche players can start to charge their members sooner (because of the volume of registered members) and the niche players also benefit from the ‘big’ company’s technology resource. It’s worth noting that this isn’t the case with all dating sites but it’s worth reading the T&Cs before signing up to a company you’re unfamiliar with.
We don’t do this at A Friend Of A Friend. We’re focused on building an original social dating community that offers our members the control they expect. We believe this approach makes A Friend Of A Friend a great experience that our members will respect, value and recommend to their friends.
Don’t worry it’s not something that we do here at AFOAF.com but ‘niche’ dating sites are increasingly common. These sites frequently focus on serving certain age, industry or geographical markets.
The reality is that in some instances once a customer has signed up to one site their profile is added to a database that is shared by lots of niche dating companies. This means that if you register as being from Manchester and another dating site starts to focus on Manchester singles – you might make a star appearance on the new site as well as the one that you originally signed up to! The database of consumers and technology is run by one big company and the niche players dip into the database to ‘populate’ their sites quickly.
It’s an interesting way of doing things. It means that consumers get to browse a lot of people very quickly. It also means that these niche players can start to charge their members sooner (because of the volume of registered members) and the niche players also benefit from the ‘big’ company’s technology resource. It’s worth noting that this isn’t the case with all dating sites but it’s worth reading the T&Cs before signing up to a company you’re unfamiliar with.
We don’t do this at A Friend Of A Friend. We’re focused on building an original social dating community that offers our members the control they expect. We believe this approach makes A Friend Of A Friend a great experience that our members will respect, value and recommend to their friends.
Friday, 18 April 2008
Teaching a new dog new tricks
We’re over a month and a half old. We’ve grown massively but we’re always aware that we can do better.
Over the last week the AFOAF.com team has been locked in a room (armed only with coffee, biscuits and our cheeky smiles) with the sole aim of responding to member feedback on how we can improve A Friend Of A Friend.
We escaped yesterday (which was a good thing because we were running out of Jammy Dodgers) and are now very excited. Over the coming weeks we’ll be helping friends have a lot more fun dating online.
So keep building your private dating networks at A Friend Of A Friend because things are about to get even more interesting!
Over the last week the AFOAF.com team has been locked in a room (armed only with coffee, biscuits and our cheeky smiles) with the sole aim of responding to member feedback on how we can improve A Friend Of A Friend.
We escaped yesterday (which was a good thing because we were running out of Jammy Dodgers) and are now very excited. Over the coming weeks we’ll be helping friends have a lot more fun dating online.
So keep building your private dating networks at A Friend Of A Friend because things are about to get even more interesting!
Thursday, 10 April 2008
As featured in The London Paper
We don't do 'shouty, shouty' marketing so it's nice to be noticed. This week A Friend Of A Friend was featured in an article by The London Paper called 'Let your pals play cupid.'
We're pleased that our fresh approach to dating has been recognised so I've posted it here.
Thursday, 3 April 2008
Smug marrieds Vs. their single friends. Fight!
I was chatting to a friend of mine the other day. She's single, attractive, witty and she even writes books (with words as opposed to the picture ones that I enjoy). She's certainly not losing any sleep about finding a guy. In fact she's busy doing a million and one more important things.
Her point was this; when friends are 'coupled up' it is easy for them to forget their single friends. Sure they will catch up (albeit a little less frequently) but it would be nice to know that friends continue to 'actively' think of each other and look out for their collective well being.
As a guy who is vaguely in touch with his feminine side (I moisturise but that's all I'm admitting to in a blog) starting A Friend Of A Friend has genuinely got me to think more of my friends. If it gets even one more person to do the same (whether it be playing matchmaker or just email banter) then we'll have done something positive.
Am I talking rubbish? Give me both barrels by emailing here.
Her point was this; when friends are 'coupled up' it is easy for them to forget their single friends. Sure they will catch up (albeit a little less frequently) but it would be nice to know that friends continue to 'actively' think of each other and look out for their collective well being.
As a guy who is vaguely in touch with his feminine side (I moisturise but that's all I'm admitting to in a blog) starting A Friend Of A Friend has genuinely got me to think more of my friends. If it gets even one more person to do the same (whether it be playing matchmaker or just email banter) then we'll have done something positive.
Am I talking rubbish? Give me both barrels by emailing here.
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